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ECONIS (ZBW)
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1
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
2
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
3
Restricted visions of multiracial identity in advertising
Harrison, Robert L.
;
Thomas, Kevin D.
;
Cross, Samantha N. N.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011798726
Saved in:
4
What's on in
arts
marketing researh?
Holst, Christian
;
Myers, Emily M.
;
Bekmeier-Feuerhahn, …
- In:
Journal of cultural management and cultural policy
7
(
2021
)
2
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012873252
Saved in:
5
Sound sellers : musicians' strategies for marketing to industry gatekeepers
Sanders, Ariel
;
Phillips, Barbara J.
;
Williams, David E.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012879086
Saved in:
6
Marketing strategies for performing
arts
audiences : characteristics of ticket purchasers
Pompe, Jeffrey J.
;
Tamburri, Lawrence
;
Munn, Johnathan
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 453-464
Persistent link: https://www.econbiz.de/10012312837
Saved in:
7
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
8
Entrepreneurial marketing in creative art based businesses
Toghraee, Mohamad Taghi
;
Rezvani, Mehran
;
Mobaraki, …
- In:
International journal of management practice : IJMP
11
(
2018
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10011989054
Saved in:
9
"In Luxury Brands verliebt man sich"
Meister, Sabine
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 121-125)
.
2018
Persistent link: https://www.econbiz.de/10012025129
Saved in:
10
Arts
sponsorship versus sports sponsorship : which is better for marketing strategy?
Toscani, Giulio
;
Prendergast, Gerard P.
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
4
,
pp. 428-450
Persistent link: https://www.econbiz.de/10012200036
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