Similar Search Results

Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects

Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743

Persistent link: https://www.econbiz.de/10011547760

Promoting brands through product placement in successful and unsuccessful films in emerging markets

Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10011532956

The "Veblen" effect, targeted advertising and consumer welfare

Pepall, Lynne; Reiff, Joseph - In: Economics letters 145 (2016), pp. 218-220

Persistent link: https://www.econbiz.de/10011618423

Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Pichierri, Marco - 2023

1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption...

Persistent link: https://www.econbiz.de/10014229289

Do luxury brands successfully entice consumers? : the role of bandwagon effect

Shaikh, Shayan; Malik, Aneela; Akram, M. S.; … - In: International marketing review 34 (2017) 4, pp. 498-513

Persistent link: https://www.econbiz.de/10011760567

Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption

Akoğlu, Halil Erdem; Yildiz, Kadir; Kumar, Sushant - In: Marketing intelligence & planning 42 (2024) 5, pp. 871-889

Persistent link: https://www.econbiz.de/10015056913

How exposure to logos and logo varieties fosters brand prominence and freshness

Sääksjärvi, Maria; Hende, Ellis van den; Mugge, Ruth; … - In: The journal of product & brand management 24 (2015) 7, pp. 736-744

Persistent link: https://www.econbiz.de/10011416936

Cognitive and emotional processing of brand logo changes

Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757

Persistent link: https://www.econbiz.de/10011416937

Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement

Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313

Persistent link: https://www.econbiz.de/10011417729

Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention

Beukeboom, Camiel J.; Kerkhof, Peter; Vries, Metten de - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 26-36

Persistent link: https://www.econbiz.de/10011422780

1
2
3
4
5
6
7
8
9
10
Next
Last