//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Neuromarketing im Sport
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sports marketing
864
Sportmarketing
831
Sponsorship
609
Consumer behaviour
605
Konsumentenverhalten
585
Professional sports
529
Profisport
529
Sport
513
Sports
494
Sponsoring
444
Football
265
Fußball
263
Sport organization
246
Sportorganisation
246
Brand management
245
Sport event
245
Sportveranstaltung
244
Markenführung
236
Neuromarketing
206
Brand image
182
Markenimage
178
Werbewirkung
139
Advertising effects
138
Relationship marketing
125
Online-Marketing
123
Internet marketing
122
Beziehungsmarketing
121
Social Web
119
Social web
119
sponsorship
103
Marketing management
95
Marketingmanagement
93
Sportpolitik
89
Advertising
88
Sport policy
88
Management
81
Arbeitsgruppe
77
Team
77
Sports economics
70
Sportökonomik
70
more ...
less ...
Online availability
All
Undetermined
Free
546
Type of publication
All
Article
1,366
Book / Working Paper
213
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,011
Aufsatz in Zeitschrift
1,011
research-article
184
Aufsatz im Buch
81
Book section
81
Aufsatzsammlung
38
Hochschulschrift
32
case-report
17
review-article
11
Collection of articles of several authors
9
Sammelwerk
9
miscellaneous
9
non-article
9
review
8
Lehrbuch
7
Case study
6
Conference paper
6
Fallstudie
6
Konferenzbeitrag
6
Thesis
6
conceptual-paper
6
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Textbook
4
viewpoint
3
Handbook
2
Handbuch
2
Konferenzschrift
2
Conference proceedings
1
Systematic review
1
back-matter
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,434
German
120
Undetermined
25
Russian
1
Author
All
Jensen, Jonathan A.
17
Zhang, James J.
14
Biscaia, Rui
13
Cornwell, T. Bettina
13
Desbordes, Michel
13
Kunkel, Thilo
13
McDonald, Heath
13
Funk, Daniel C.
12
Ko, Yong Jae
12
Kwak, Dae Hee
11
O'Reilly, Norm
11
Uhrich, Sebastian
11
Breuer, Christoph
10
Koronios, Konstantinos
10
Ratten, Vanessa
10
Chadwick, Simon
9
Cho, Heetae
9
Grohs, Reinhard
9
Inoue, Yuhei
9
James, Jeffrey D.
9
Karg, Adam
9
Thrassou, Alkis
9
Vrontis, Demetris
9
Yoshida, Masayuki
9
Asada, Akira
8
Byon, Kevin K.
8
Chang, Yonghwan
8
Doyle, Jason P.
8
Dwyer, Brendan
8
Heere, Bob
8
Katz, Matthew
8
Leng, Ho Keat
8
Shuv-Ami, Avichai
8
Woratschek, Herbert
8
Bruhn, Manfred
7
Dickson, Geoff
7
Drayer, Joris
7
Greenwell, T. Christopher
7
Mazodier, Marc
7
Nadeau, John
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
21
Edward Elgar Publishing
4
IGI Global
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Gottfried Wilhelm Leibniz Universität Hannover
1
National Bureau of Economic Research
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Taylor and Francis
1
Universität Leipzig
1
Universität Wien
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
94
International Journal of Sports Marketing and Sponsorship
83
International journal of sports marketing & sponsorship
83
European Sport management quarterly : ESMQ
81
Sport management review
67
International journal of sport management and marketing : IJSMM
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
Journal of business research : JBR
49
SpringerLink / Bücher
49
European Journal of Marketing
36
Springer eBook Collection
27
Sport, Business and Management : an international journal ; SBM
26
International journal of advertising : the review of marketing communications
17
Journal of advertising research
14
Sport, Business and Management: An International Journal
14
Journal of strategic marketing
13
Sport marketing in a global environment : strategic perspectives
13
Strategic Direction
12
International journal of sport finance
11
Journal of Consumer Marketing
11
Journal of Product & Brand Management
11
Journal of promotion management : innovations in planning and applied research
11
International journal of advertising : the quarterly review of marketing communications
9
Journal of Business & Industrial Marketing
9
Journal of retailing and consumer services
9
Journal of sports economics
9
Research
9
Asia Pacific journal of marketing and logistics
8
European journal of operational research : EJOR
8
Marketing Intelligence & Planning
8
Psychology & marketing
8
Routledge international handbooks
8
Springer eBook Collection / Business and Economics
8
The journal of brand management : an international journal
8
Tourism management perspectives : TMP
8
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Corporate Communications: An International Journal
7
Journal of consumer behaviour
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Marketing intelligence & planning
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,303
Other ZBW resources
251
RePEc
25
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,580
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
2
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
3
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
4
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
5
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
6
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
7
The simultaneous
sponsorship
of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
8
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
9
Niche sport
sponsorship
: providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
10
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->