//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing issues : who is the...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
9,565
Beziehungsmarketing
8,844
Consumer behaviour
4,755
Konsumentenverhalten
4,713
Customer satisfaction
2,615
Kundenzufriedenheit
2,568
Service quality
1,941
Dienstleistungsqualität
1,922
Brand management
1,500
Markenführung
1,496
Social Web
1,161
Social web
1,161
Brand image
1,131
Markenimage
1,123
Online-Marketing
927
Internet marketing
926
Lieferantenmanagement
902
Supplier relationship management
902
Customer integration
894
Kundenintegration
892
Brand
735
Markenartikel
721
Retail trade
693
Einzelhandel
692
Online-Handel
677
Online retailing
676
Marketing management
668
Confidence
664
Vertrauen
662
Marketingmanagement
656
Electronic Commerce
624
E-commerce
617
Kundenwert
564
Customer value
554
Emotion
501
Customer service
488
Kundenservice
476
Value creation
431
Betriebliche Wertschöpfung
428
Viral marketing
415
more ...
less ...
Online availability
All
Undetermined
Free
3,674
Type of publication
All
Article
9,087
Book / Working Paper
761
Journal
7
Type of publication (narrower categories)
All
Article in journal
7,873
Aufsatz in Zeitschrift
7,873
research-article
456
Aufsatz im Buch
387
Book section
387
Hochschulschrift
131
Aufsatzsammlung
119
conceptual-paper
82
Conference paper
74
Konferenzbeitrag
74
review-article
57
case-report
53
Collection of articles of several authors
45
Sammelwerk
45
review
44
Thesis
42
Graue Literatur
24
Non-commercial literature
24
Arbeitspapier
21
Case study
21
Fallstudie
21
Working Paper
21
Lehrbuch
13
viewpoint
13
Handbook
12
Handbuch
12
Konferenzschrift
11
Ratgeber
7
Textbook
6
technical-paper
5
Guidebook
4
non-article
4
Systematic review
3
Übersichtsarbeit
3
Festschrift
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Einführung
1
more ...
less ...
Language
All
English
9,294
German
521
Undetermined
42
Author
All
Han, Heesup
38
Hollebeek, Linda D.
36
Thaichon, Park
30
Kumar, V.
27
Svensson, Göran
25
Rather, Raouf Ahmad
22
Loureiro, Sandra Maria Correia
21
Quach, Sara
20
So, Kevin Kam Fung
20
Khan, Imran
19
Kumar, Vikas
19
Palmatier, Robert W.
19
Prentice, Catherine
19
Ahn, Jiseon
18
Gil Saura, Irene
18
Grönroos, Christian
18
Mattila, Anna S.
18
Vrontis, Demetris
18
Itani, Omar S.
17
Grewal, Dhruv
16
Johnson, Lester W.
16
King, Ceridwyn
16
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
Japutra, Arnold
15
Karjaluoto, Heikki
15
Leckie, Civilai
15
Weaven, Scott
15
Balaji, M. S.
14
Sreejesh, S.
14
Verhoef, Peter C.
14
Agnihotri, Raj
13
Bang, Nguyen
13
Brodie, Roderick J.
13
Bruhn, Manfred
13
Chatterjee, Sheshadri
13
Dwivedi, Yogesh Kumar
13
Eggert, Andreas
13
Lindgreen, Adam
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
64
IGI Global
17
Edward Elgar Publishing
5
NetLibrary, Inc
3
Springer-Verlag GmbH
3
Great Britain / Customs Establishment
2
Nomos Verlagsgesellschaft
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Technische Universität Chemnitz
2
World Trade Organization
2
De Gruyter Oldenbourg
1
European Health Care Conference <2, 2011, Hamburg>
1
ICORIA <17., 2018, Valencia>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Ludwig-Maximilians-Universität München
1
National Bureau of Economic Research
1
Organisation for Economic Co-operation and Development
1
Society for Consumer Psychology.
1
Soproni Egyetem
1
Taylor and Francis.
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Hohenheim
1
ebrary, Inc
1
more ...
less ...
Published in...
All
Journal of business research : JBR
485
Journal of retailing and consumer services
468
SpringerLink / Bücher
264
Industrial marketing management : the international journal for industrial and high-tech firms
244
International journal of hospitality management
209
The journal of services marketing
123
The journal of business & industrial marketing
116
European Journal of Marketing
107
Journal of Business & Industrial Marketing
104
Journal of strategic marketing
103
Journal of the Academy of Marketing Science
93
Journal of hospitality marketing & management
81
Service business
80
Tourism management : research, policies, practice
80
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
The service industries journal
78
Journal of Services Marketing
76
Journal of travel and tourism marketing
76
The journal of product & brand management
73
Marketing intelligence & planning
72
Springer eBook Collection / Business and Economics
71
International Journal of Bank Marketing
68
Journal of service management
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Marketing Intelligence & Planning
59
International review on public and non-profit marketing
57
Journal of marketing
57
The journal of brand management : an international journal
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
55
Journal of retailing
54
Services marketing quarterly
52
Journal of service research
51
Technological forecasting & social change : an international journal
51
Psychology & marketing
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Springer eBook Collection
46
European journal of marketing
45
Journal of promotion management : innovations in planning and applied research
45
more ...
less ...
Source
All
ECONIS (ZBW)
9,087
Other ZBW resources
720
RePEc
42
OLC EcoSci
5
BASE
1
Showing
1
-
10
of
9,855
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
3
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
4
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
Saved in:
5
Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement
Patel, Sheetal J.
;
McKeever, Brooke Weberling
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011378167
Saved in:
6
The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey
;
González, Luis Ignacio Álvarez
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
Saved in:
7
An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi
- In:
Nonprofit management & leadership
26
(
2015/2016
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
10
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->