//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenerfahrung als Forschungs...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
28,462
Konsumentenverhalten
28,224
Relationship marketing
8,501
Beziehungsmarketing
8,446
Electronic Commerce
5,674
E-commerce
5,435
Marketing
5,264
Brand management
4,467
Markenführung
4,440
Online retailing
3,813
Online-Handel
3,811
Customer satisfaction
3,809
Kundenzufriedenheit
3,728
Social Web
3,686
Social web
3,686
Brand image
3,646
Markenimage
3,640
Internet marketing
3,366
Online-Marketing
3,366
Service quality
3,026
Dienstleistungsqualität
3,001
Theory
2,741
Theorie
2,730
Kausalanalyse
2,710
Causality analysis
2,702
Einzelhandel
2,242
Retail trade
2,240
Brand
2,183
Markenartikel
2,137
Marketing management
1,905
Marketingmanagement
1,892
Emotion
1,843
Werbewirkung
1,780
Advertising effects
1,776
Viral marketing
1,774
Virales Marketing
1,773
Advertising
1,675
Werbung
1,541
Experiment
1,506
Confidence
1,503
more ...
less ...
Online availability
All
Undetermined
Free
36,842
Type of publication
All
Article
39,902
Book / Working Paper
5,242
Journal
52
Other
15
Type of publication (narrower categories)
All
Article in journal
34,546
Aufsatz in Zeitschrift
34,546
Aufsatz im Buch
1,905
Book section
1,905
research-article
1,737
Graue Literatur
955
Non-commercial literature
955
Arbeitspapier
946
Working Paper
946
Aufsatzsammlung
606
Hochschulschrift
535
Conference paper
355
Konferenzbeitrag
355
review-article
337
Collection of articles of several authors
224
Sammelwerk
224
conceptual-paper
214
review
212
Lehrbuch
187
case-report
176
Konferenzschrift
153
Thesis
126
viewpoint
126
Case study
80
Fallstudie
80
Textbook
76
Handbook
32
Handbuch
32
non-article
32
Systematic review
29
Übersichtsarbeit
29
technical-paper
24
Amtsdruckschrift
23
Government document
23
Ratgeber
20
Conference proceedings
18
Festschrift
18
Einführung
17
Fallstudiensammlung
14
Bibliografie
12
more ...
less ...
Language
All
English
42,531
German
2,084
Undetermined
590
French
8
Russian
3
Spanish
3
Italian
2
Croatian
1
Polish
1
Romanian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Han, Heesup
94
Mattila, Anna S.
66
Thaichon, Park
65
Dwivedi, Yogesh Kumar
62
Paul, Justin
60
Septianto, Felix
58
Bruhn, Manfred
55
Hollebeek, Linda D.
52
Loureiro, Sandra Maria Correia
51
Svensson, Göran
47
Vrontis, Demetris
47
Heinemann, Gerrit
45
Belk, Russell W.
42
Phau, Ian
41
Rana, Nripendra P.
40
Grewal, Dhruv
39
Gupta, Rangan
39
Kim, Jungkeun
39
Ko, Eunju
39
Kumar, V.
39
Kumar, Vikas
36
Quach, Sara
35
Balaji, M. S.
34
Kim, Seongseop
34
Lusk, Jayson L.
34
Rahman, Zillur
34
Japutra, Arnold
33
Law, Chun Hung Roberts
33
Lim, Weng Marc
33
Martínez-López, Francisco J.
33
Woodside, Arch G.
32
Wu, Luorong
32
Nayga, Rodolfo M.
31
Prentice, Catherine
31
Tiwari, Aviral Kumar
31
Wong, IpKin Anthony
31
Ahn, Jiseon
30
Palmatier, Robert W.
30
Park, Jungkun
30
Smith, Alan D.
30
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
326
IGI Global
190
National Bureau of Economic Research
131
OECD
80
Edward Elgar Publishing
47
Organisation for Economic Co-operation and Development
36
International Energy Agency
30
World Bank Group
30
Springer Gabler <Firma>
23
Springer-Verlag GmbH
22
Springer International Publishing
19
NetLibrary, Inc
17
Florida Atlantic University
12
Technische Universität Braunschweig
12
De Gruyter Oldenbourg
9
Peter Lang GmbH
9
Academy of Marketing Science
6
World Bank
6
World Trade Organization
6
Deutscher Dialogmarketing Verband
5
World Scientific Publishing Co. Pte. Ltd.
5
International Finance Corporation
4
Nomos Verlagsgesellschaft
4
Taylor and Francis
4
Eurasia Business and Economics Society
3
Information Resources Management Association
3
Kassel University Press GmbH
3
Palgrave Macmillan <Firma>
3
SRH Fernhochschule
3
Taylor and Francis.
3
Technische Universität Chemnitz
3
UVK Verlagsgesellschaft mbH
3
Uni-Taschenbücher GmbH
3
American Marketing Association
2
Berkeley Electronic Press
2
C.E.P.R. Discussion Papers
2
City of London (England) / Corporation
2
Economic Research Institute for ASEAN and East Asia
2
Elsevier
2
Ernst-Moritz-Arndt-Universität Greifswald
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1,774
Journal of retailing and consumer services
1,643
SpringerLink / Bücher
1,145
International journal of hospitality management
598
European Journal of Marketing
474
Industrial marketing management : the international journal for industrial and high-tech firms
400
International journal of consumer studies
332
Springer eBook Collection
332
Technological forecasting & social change : an international journal
315
Asia Pacific journal of marketing and logistics
314
Management science : journal of the Institute for Operations Research and the Management Sciences
308
Tourism management : research, policies, practice
275
Psychology & marketing
260
Working paper / National Bureau of Economic Research, Inc.
255
Journal of travel and tourism marketing
253
Springer eBook Collection / Business and Economics
241
The journal of product & brand management
241
International journal of contemporary hospitality management
232
European journal of operational research : EJOR
231
Marketing Intelligence & Planning
231
Journal of marketing communications
230
Journal of strategic marketing
228
Discussion paper / Centre for Economic Policy Research
222
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
213
Discussion papers / CEPR
207
Journal of Islamic marketing
207
Journal of the Academy of Marketing Science
206
The journal of brand management : an international journal
205
International journal of advertising : the review of marketing communications
200
Journal of retailing
200
Journal of hospitality marketing & management
197
Journal of international consumer marketing
197
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
196
The journal of services marketing
195
Journal of marketing management : JMM ; journal of the Academy of Marketing
192
Journal of promotion management : innovations in planning and applied research
187
Electronic commerce research
185
Journal of marketing
182
Marketing intelligence & planning
179
International journal of production economics
174
more ...
less ...
Source
All
ECONIS (ZBW)
41,683
Other ZBW resources
2,904
RePEc
569
BASE
34
USB Cologne (EcoSocSci)
20
OLC EcoSci
1
Showing
1
-
10
of
45,211
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Fewer clicks, more purchases
Unal, Murat
;
Park, Young-Hoon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
Saved in:
3
The development and current trends of digital
marketing
and relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Advanced methodologies and technologies in digital
marketing
and entrepreneurship
Khosrowpour, Mehdi
(
contributor
)
-
2018
"This book provides information on emerging trends in business innovation, entrepreneurship, and
marketing
strategies …
Persistent link: https://www.econbiz.de/10012394183
Saved in:
5
Redefining B2B relationship
marketing
: insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
6
Special issue: managing the
marketing
-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
7
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
8
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
9
Roles of retailer tactics and customer-specific factors in shopper
marketing
: substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
10
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->