"This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming...

"This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming...

"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different...

1. E-consumer behaviour / M. Bourlakis, S. Papagiannidis, Helen Fox -- 2. Putting the human back into e-business / Khalid Aldiri, Dave Hobbs, Rami Qahwaji -- 3. The driving forces of customer loyalty / T. Cheng, L. Lai, A. Yeung -- 4. E-business decision making by agreement / William Tastle,...