Encyclopedia of e-commerce development, implementation, and management

In Lee (Western Illinois University, USA)

"This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services"--

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Year of publication:	[2016]
Other Persons:	Lee, In (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Electronic Commerce \| E-commerce \| Management

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Extent:	1 Online-Ressource (circa 2375 Seiten) Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index Application of intelligent agents in biometric secured mobile payment systemwhat makes the platform network effects unsustainable? : winner-take-all strategies and unpaid complementors -- Lurking and information sharing on e-commerce sites : investigating privacy concern as a mediator -- Understanding m-commerce quality and its impacts on impulsive purchasing behavior : insights from Indonesia -- Social media brand management -- Optimizing website download time to improve usability of website : web usability -- E-commerce management in emerging markets : the case of Nigeria -- Do web site visitors vary in their search and surf behavior? -- E-commerce and the web of data -- An overview of search engine advertising research -- Application of intelligent agents in mobile shopping -- Online dating : an opportunity for scammers or a genuine business model -- Do user-generated social shopping website features contribute to website aims? -- Discernment of critical success factors for ebusiness. Abweichender Titel: E-commerce development, implementation, and management
ISBN:	978-1-4666-9788-1 ; 978-1-4666-9787-4
Other identifiers:	10.4018/978-1-4666-9787-4 [DOI]
Classification:	Betriebliche Information und Kommunikation ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011472382