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Das mobile Internet als Vertri...
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Springer eBook Collection
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1
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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2
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
3
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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4
Crafting experiential value via smartphone apps channel
Sajad Rezaei
;
Naser Valaei
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
Saved in:
5
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
6
On the relationship between print and mobile channels for newspapers
Winter, Patrick
;
Alpar, Paul
- In:
Electronic markets : the international journal on …
28
(
2018
)
1
,
pp. 79-92
Persistent link: https://www.econbiz.de/10011874089
Saved in:
7
Shopping app features : influencing the download and use intention
Sinemus, Kathrin
;
Zielke, Stephan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1015-1038
Persistent link: https://www.econbiz.de/10013398150
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8
Shopping app features : their impact on customer satisfaction and loyalty
Sinemus, Kathrin
;
Zielke, Stephan
;
Dobbelstein, Thomas
- In:
The international review of retail, distribution and …
32
(
2022
)
4
,
pp. 423-449
Persistent link: https://www.econbiz.de/10013411673
Saved in:
9
The impact of mobile app adoption on physical and online channels
Lim, Boram
;
Xie, Ying
;
Haruvy, Ernan
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10013426737
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10
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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