Purpose: For managers and senior executives who find themselves negotiating with international partners who differ in terms of culture, communication style, time orientation, as well as personal and professional backgrounds, understanding the complex range of factors that impact intercultural...

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological...

This article gives an interdisciplinary account of the societal causes as well as individual and organizational effects of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and sociology of religion. The article presents the causes of...

France has a strong basis for developing international business education due primarily to its language, culture and institutions. However, Jean-Claude Usunier shows these can also be retarding factors; the way the universities and grandes ecoles are regulated is one, over-centralisation of...

Most cross-cultural management studies are based on US research instruments. Sophisticated translation procedures are applied to ensure that the target language wording is as near as possible to the source language. This process often results in ignoring the emic meaning in the target context by...

A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products...