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Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of Business Research 64 (2011) 8, pp. 809-815

This research examines the role of post-purchase recovery initiatives in offsetting the negative effect of a dissatisfactory product experience. Experiment 1 explores the effect of counterfactual thinking, a mental simulation process of reflecting upon past events and generating alternative...

Persistent link: https://www.econbiz.de/10009146529

Commentaries on "an intervention-based abductive approach to generating testable theory"

Kardes, Frank R.; Fischer, Eileen; Spiller, Stephen; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 194-207

Persistent link: https://www.econbiz.de/10012815711

Food access for all : empowering innovative local infrastructure

Bublitz, Melissa G.; Peracchio, Laura A.; Dadzie, … - In: Journal of business research : JBR 100 (2019), pp. 354-365

Persistent link: https://www.econbiz.de/10012023812

Transformative stories : a framework for crafting stories for social impact ogranizations

Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248

Persistent link: https://www.econbiz.de/10011618679

Hunger and food well-being : advancing research and practice

Bublitz, Melissa G.; Hansen, Jonathan; Peracchio, Laura A. - In: Journal of public policy & marketing 38 (2019) 2, pp. 136-153

Persistent link: https://www.econbiz.de/10012534222

Pandemic reveals vulnerabilities in food access : confronting hunger amidst a crisis

Bublitz, Melissa G.; Czarkowski, Natalie; Hansen, Jonathan - In: Journal of public policy & marketing 40 (2021) 1, pp. 105-107

Persistent link: https://www.econbiz.de/10012534350

Rise up : understanding youth social entrepreneurs and their ecosystems

Bublitz, Melissa G.; Chaplin, Lan Nguyen; Peracchio, … - In: Journal of public policy & marketing 40 (2021) 2, pp. 206-225

Persistent link: https://www.econbiz.de/10012534361

We will rise : how stories unite social movements

Bublitz, Melissa G.; Cross, Samantha N. N.; Lteif, Lama; … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 1, pp. 9-20

Persistent link: https://www.econbiz.de/10014633392

We're on the rise : how social movements support youth well-being

Bublitz, Melissa G.; Escalas, Jennifer Edson; Lteif, Lama; … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 143-154

Persistent link: https://www.econbiz.de/10014633425

Plant power : SEEDing our future with plant-based eating

Bublitz, Melissa G.; Catlin, Jesse R.; Jones, Aziza C.; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 167-196

Persistent link: https://www.econbiz.de/10014289757