//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Entrepreneurial marketing over...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Unternehmensgründung
11,607
Business start-up
11,458
Entrepreneurship
7,504
Entrepreneurship approach
7,278
Electronic Commerce
5,936
Internet marketing
5,868
E-commerce
5,842
Online-Marketing
5,833
Consumer behaviour
4,727
Konsumentenverhalten
4,604
Marketing management
3,976
Social Web
3,807
Social web
3,807
Marketingmanagement
3,781
Online retailing
3,127
Online-Handel
3,125
Entrepreneurs
2,080
Unternehmer
2,070
Innovation
2,061
Unternehmenserfolg
1,924
Relationship marketing
1,922
Firm performance
1,912
Beziehungsmarketing
1,892
Brand management
1,589
Markenführung
1,572
SME
1,512
KMU
1,509
Internet
1,361
Digitalisierung
1,345
Digitization
1,285
Viral marketing
1,213
Virales Marketing
1,212
Risikokapital
1,166
Venture capital
1,159
Marketing
1,118
Werbewirkung
1,098
Advertising effects
1,095
Advertising
1,062
Innovationsmanagement
1,060
Innovation management
1,038
more ...
less ...
Online availability
All
Undetermined
Free
19,640
Type of publication
All
Article
22,694
Book / Working Paper
4,287
Journal
21
Type of publication (narrower categories)
All
Article in journal
19,226
Aufsatz in Zeitschrift
19,226
Aufsatz im Buch
2,075
Book section
2,075
research-article
785
Aufsatzsammlung
621
Graue Literatur
425
Non-commercial literature
425
Arbeitspapier
411
Working Paper
411
Hochschulschrift
312
Collection of articles of several authors
229
Sammelwerk
229
Conference paper
205
Konferenzbeitrag
205
Lehrbuch
150
Case study
138
Fallstudie
138
Konferenzschrift
116
review-article
74
review
69
Textbook
66
Thesis
62
conceptual-paper
62
case-report
60
Amtsdruckschrift
42
Government document
42
non-article
27
Ratgeber
26
viewpoint
26
Handbook
22
Handbuch
22
Guidebook
18
Conference proceedings
16
Einführung
16
Fallstudiensammlung
15
technical-paper
12
Bibliografie
9
Interview
9
Wörterbuch
9
more ...
less ...
Language
All
English
25,274
German
1,450
Undetermined
271
French
9
Spanish
4
Russian
3
Italian
1
Ukrainian
1
more ...
less ...
Author
All
Audretsch, David B.
96
Ratten, Vanessa
83
Dana, Leo Paul
55
Ramadani, Veland
48
Kraus, Sascha
46
Heinemann, Gerrit
43
Kreutzer, Ralf T.
43
Fayolle, Alain
40
Guerrero, Maribel
36
Kollmann, Tobias
36
Jones, Paul
34
Vismara, Silvio
34
Wright, Mike
34
Dwivedi, Yogesh Kumar
33
Ferreira, João J. M.
33
Shepherd, Dean A.
33
Acs, Zoltán J.
30
Urbano, David
29
Cumming, Douglas J.
28
Hinson, Robert
28
Brem, Alexander
27
Wiklund, Johan
27
Santos, Susana Correia
26
Kumar, Vikas
25
Lehmann, Erik
25
Belitski, Maksim
24
Fritsch, Michael
24
Link, Albert N.
24
Szerb, László
24
Wincent, Joakim
24
Širokova, Galina V.
24
Kuratko, Donald F.
23
Law, Chun Hung Roberts
23
Patel, Pankaj
22
Paul, Justin
22
Thaichon, Park
22
Welter, Friederike
22
Parida, Vinit
21
Rana, Nripendra P.
21
Adeola, Ogechi
20
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
253
IGI Global
175
OECD
123
Edward Elgar Publishing
101
Organisation for Economic Co-operation and Development
41
World Bank Group
38
National Bureau of Economic Research
36
Springer-Verlag GmbH
23
Springer International Publishing
21
Springer Gabler <Firma>
16
NetLibrary, Inc
12
World Bank
12
De Gruyter Oldenbourg
9
Peter Lang GmbH
8
Information Resources Management Association
6
Europäische Kommission
5
Deutscher Dialogmarketing Verband
4
Kassel University Press GmbH
4
Technische Universität Braunschweig
4
Walter de Gruyter GmbH & Co. KG
4
European Council for Small Business
3
Palgrave Macmillan <Firma>
3
Universität Bremen
3
World Scientific Publishing Co. Pte. Ltd.
3
World Trade Organization
3
Academy of Marketing Science
2
Berkeley Electronic Press
2
C.E.P.R. Discussion Papers
2
Conference on Postal and Delivery Economics <28., 2020, Online>
2
Economic Research Institute for ASEAN and East Asia
2
European Commission
2
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Healthcare Information and Management Systems Society
2
International Finance Corporation
2
Karlsruher Institut für Technologie
2
Nomos Verlagsgesellschaft
2
Taylor and Francis
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
more ...
less ...
Published in...
All
Journal of business research : JBR
844
SpringerLink / Bücher
769
Journal of retailing and consumer services
358
Springer eBook Collection
340
Technological forecasting & social change : an international journal
334
International entrepreneurship and management journal
309
Industrial marketing management : the international journal for industrial and high-tech firms
302
Journal of business venturing
254
Small business economics : an entrepreneurship journal
225
Small business economics : an international journal
202
Entrepreneurship and regional development : an international journal
187
Electronic commerce research
179
Entrepreneurship research journal : ERJ
165
Management science : journal of the Institute for Operations Research and the Management Sciences
164
The journal of technology transfer
143
International journal of entrepreneurship and small business : IJESB
142
Research policy : policy, management and economic studies of science, technology and innovation
141
Springer eBook Collection / Business and Economics
136
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
131
International journal of advertising : the review of marketing communications
125
Edward Elgar E-Book Archive
123
International journal of internet marketing and advertising : IJIMA
123
Journal of marketing communications
117
Journal of strategic marketing
117
The international journal of management education
117
International journal of hospitality management
116
Entrepreneurship theory and practice : ET&P
114
Information systems research : ISR
113
Business horizons
111
European journal of operational research : EJOR
111
Journal of entrepreneurship in emerging economies
111
Marketing Intelligence & Planning
111
Journal of internet commerce
110
Technovation : the international journal of technological innovation, entrepreneurship and technology management
109
International journal of entrepreneurial behavior & research
106
Journal of international entrepreneurship
105
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
International journal of production economics
94
more ...
less ...
Source
All
ECONIS (ZBW)
25,548
Other ZBW resources
1,175
RePEc
271
USB Cologne (EcoSocSci)
7
BASE
1
Showing
1
-
10
of
27,002
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen
;
Sukanlaya Sawang
;
Yang, Hsiao-Pei
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
Saved in:
2
Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh
Islam, Mohammad Mominul
;
Hasan, Mostofa Mahmud
;
Abu …
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 26-54
Persistent link: https://www.econbiz.de/10015066815
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Saved in:
5
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
Saved in:
6
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
7
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
8
Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina
- In:
Digital strategies in a global market : navigating the …
,
(pp. 13-27)
.
2021
Persistent link: https://www.econbiz.de/10013163670
Saved in:
9
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
10
Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
;
Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
,
(pp. 229-241)
.
2021
Persistent link: https://www.econbiz.de/10013164206
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->