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Persistent link: https://www.econbiz.de/10012176975

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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement

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Toward a model to enhance synergy of out-of-home advertising media integration strategies

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Developing a group decision support system for advertising media evaluation : a case in the Middle East

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Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series

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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment

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The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Media competition on the internet

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Advertising strategy for outbound travel services

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