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Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Jai, Tun-Min; King, Nancy J. - In: Journal of retailing and consumer services 28 (2016), pp. 296-303
Persistent link: https://www.econbiz.de/10011434191
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Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk; Fader, Peter; Harfie, Bruce G. S. - In: European journal of operational research : EJOR 249 (2016) 1, pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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A case for consumer virtual property
Hettche, Matt - In: Ethical issues in e-business : models and frameworks, (pp. 172-186). 2010
Persistent link: https://www.econbiz.de/10011478017
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius - 2016
Persistent link: https://www.econbiz.de/10011459873
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The upside of data privacy : delighting customers by implementing data privacy measures
Gimpel, Henner; Kleindienst, Dominikus; Nüske, Niclas; … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10012003982
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What if you ask and they say yes? : consumers' willingness to disclose personal data is stronger than you think
Mazurek, Grzegorz; Małagocka, Karolina - In: Business horizons 62 (2019) 6, pp. 751-759
Persistent link: https://www.econbiz.de/10012129193
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Face and emotion recognition on commercial property under EU data protection law
Lewinski, Peter; Trzaskowski, Jan; Luzak, Joasia - In: Psychology & marketing 33 (2016) 9, pp. 729-746
Persistent link: https://www.econbiz.de/10011560125
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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008