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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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Measurement equivalence of an instrument measuring motivation to consume local food : a cross-cultural examination across British and Korean
Kim, Yeong Gug; Eves, Anita - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 5, pp. 634-652
Persistent link: https://www.econbiz.de/10011665543
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Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han; Hough, Michelle; Jun, Jong Woo; Ju, Ilyoung - In: Journal of global marketing 31 (2018) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph; Friedrich, Maren; Herbes, Carsten; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
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Personal values, cultural competence, self-confidence : comparation among Korean, Japanese, Chinese, and Indonesian employee
Frendika, Rusman; Sri Suwarsi; Abdurrahman, Dudung - In: International journal of productivity and quality … 29 (2020) 4, pp. 454-462
Persistent link: https://www.econbiz.de/10012200619
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; … - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.; Lewis, Robert - In: Journal of global marketing 30 (2017) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10011779365