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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023
Persistent link: https://www.econbiz.de/10014321522
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Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba; Rodríguez-Castro, Yolanda - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
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"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
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The impact of social interaction and team member exchange on sport event volunteer management
Lee, Younghan; Kim, Milyang; Koo, Jakeun - In: Sport management review 19 (2016) 5, pp. 550-562
Persistent link: https://www.econbiz.de/10011624407
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To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
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Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.; McNary, Erin L. - In: European Sport management quarterly : ESMQ 21 (2021) 1, pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
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Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV; Annamalai, Balamurugan; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
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Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
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Analysis of the interactions among core stakeholders of the Olympic media ecosystem : conditions for a value creation proposition of the Olympic Virtual Series
Lefebvre, Florian; Besombes, Nicolas; Chanavat, Nicolas - In: Journal of media business studies 21 (2024) 3, pp. 268-291
Persistent link: https://www.econbiz.de/10015048453