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The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon; Efawati, Yen - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
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The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita; Fukey, Leena N. - In: International journal of technoentrepreneurship : IJTE 4 (2022) 3, pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
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A strategic framework for task automation in professional services
Sampson, Scott - In: Journal of service research 24 (2021) 1, pp. 122-140
Persistent link: https://www.econbiz.de/10012426766
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Managing operations in professional service organisations : identifying roles and tasks of professionals and managers in courts
Puolakka, Tiina; Pekkanen, Petra; Pirttilä, Timo - In: International journal of services and operations … 39 (2021) 1, pp. 37-61
Persistent link: https://www.econbiz.de/10012522488
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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Professional service supply chains
Harvey, Jean - In: Journal of operations management 42/43 (2016), pp. 52-61
Persistent link: https://www.econbiz.de/10011492330
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Editorial: the "nip and tuck" service framework : bright and dark side of beautification/modification services
Tsiotsou, Rodoula H.; Klaus, Philipp - In: The journal of services marketing 36 (2022) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012798375
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Innovation in legal services : the practices that influence ideation and codification activities
Bourke, Jane; Roper, Stephen; Love, James H. - In: Journal of business research : JBR 109 (2020), pp. 132-147
Persistent link: https://www.econbiz.de/10012238037
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A contingency model of client repatronage in a financial auditing services context
Sarapaivanich, Naruanard; Patterson, Paul G. - In: Accounting research journal 29 (2016) 1, pp. 106-130
Persistent link: https://www.econbiz.de/10011607631