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Networks, institutional environment and firm internationalization

Morrish, Sussie C.; Earl, Anna - In: Journal of Business & Industrial Marketing 36 (2020) 11, pp. 2037-2048

Purpose: The purpose of this study is to investigate the influence of network relationships and institutional environment on premium winegrowers’ internationalization process. Design/methodology/approach: This study uses a case study approach to examine two premium wine producers engaged in...

Persistent link: https://www.econbiz.de/10012277243

Microfoundations of network exploration and exploitation capabilities in international opportunity recognition

Faroque, Anisur Rahman; Morrish, Sussie C.; … - In: International business review : the official journal of … 30 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012484653

Post-disaster business recovery : an entrepreneurial marketing perspective

Morrish, Sussie C.; Jones, Rosalind - In: Journal of business research : JBR 113 (2020), pp. 83-92

Persistent link: https://www.econbiz.de/10012230440

A conceptualization of the perceptions and motivators that drive luxury wine consumption

Wolf, Hannah L.; Morrish, Sussie C.; Fountain, Joanna - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 120-133

Persistent link: https://www.econbiz.de/10011590134

Entrepreneurial marketing in small enterprises

Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - In: The Sage handbook of small business and entrepreneurship, (pp. 297-320). 2018

Persistent link: https://www.econbiz.de/10012034376

Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities

Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383

Persistent link: https://www.econbiz.de/10011814583

Incubator mediation in commercialising disruptive innovation

Morrish, Sussie C.; Whyte, Matthew C.; Miles, Morgan P. - In: Journal of strategic marketing 27 (2019) 2, pp. 177-189

Persistent link: https://www.econbiz.de/10012202452

Perspectives on entrepreneurship and macromarketing : introduction to the special issue

Morrish, Sussie C.; Eggers, Fabian; Covin, Jeffrey G.; … - In: Journal of macromarketing 39 (2019) 4, pp. 353-357

Persistent link: https://www.econbiz.de/10012158942

Special issue: entrepreneurship and macromarketing

Morrish, Sussie C. (ed.); Eggers, Fabian (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012159095

Networking, business process innovativeness and export performance : the case of South Asian low-tech industry

Faroque, Anisur Rahman; Morrish, Sussie C.; Ferdous, … - In: The journal of business & industrial marketing 32 (2017) 6, pp. 864-875

Persistent link: https://www.econbiz.de/10011773502