Similar Search Results

Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205

Persistent link: https://www.econbiz.de/10011687912

Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

Persistent link: https://www.econbiz.de/10013176901

Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472

Persistent link: https://www.econbiz.de/10011546528

Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978

Persistent link: https://www.econbiz.de/10012200362

Iskhakova, Lilia; Hilbert, Andreas; Joehnk, Peter - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 457-492

Persistent link: https://www.econbiz.de/10012650503

Bremser, Kerstin; Walter, Nadine; Goehlich, Véronique - In: International journal of comparative management 1 (2018) 4, pp. 333-354

Persistent link: https://www.econbiz.de/10012051393

Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483

Persistent link: https://www.econbiz.de/10011979100

Alt, Mónika-Anetta; Săplăcan, Zsuzsa - In: European journal of international management : EJIM 13 (2019) 4, pp. 533-552

Persistent link: https://www.econbiz.de/10012065241

Mertzanis, Charilaos - In: Islamic perspectives on marketing and consumer behavior …, (pp. 232-267). 2015

Persistent link: https://www.econbiz.de/10011611057

Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729

Persistent link: https://www.econbiz.de/10011585286