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Retail marketing : a novel research agenda
Parsons, Andrew G.
;
Descatoires, Ellie
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 102-107
Persistent link: https://www.econbiz.de/10011527527
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How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
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