M. Attia, Ashraf; Asri Jantan, M.; Atteya, Nermine; … - In: Marketing Intelligence & Planning 32 (2014) 1, pp. 124-138
Purpose – The purpose of this paper is to examine similarities and differences of current state of initial sales training practices of both domestic and multinational corporations (MNCs) in Egypt. This paper begins by reviewing the cross-cultural sales training research and developing...