Part I. Setting the stage -- Chapter 1. Introduction and motivation / Eelke de Jong -- Chapter 2. National culture in the three types of market economies / Eelke de Jong and Annemiek Schilpzand -- Part II. Economic ideas -- Chapter 3. The morality of the market process and the normative...

‘Robert Crane's authors provide us with the kind of information we need. They do not limit themselves to present affairs, but also give us insight into the historical developments that helped to shape the present.’ -Geert Hofstede This book explores the way that culture and societal values...

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .