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The undergraduate marketing research course : two decades of change
Bridges, Eileen - In: Journal of marketing education : JME 43 (2021) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
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Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde; Smith, Andrew N.; Smith, Robert S.; … - In: Journal of marketing education : JME 43 (2021) 3, pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
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Teaching the online marketing research course for MBA students
Peterson, Mark - In: Journal of marketing education : JME 43 (2021) 3, pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
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Can e-learning improve job security? : evidence from 28 European countries
Martínez-Cerdá, Juan-Francisco; Torrent-Sellens, Joan; … - In: Employee relations 39 (2017) 5, pp. 699-717
Persistent link: https://www.econbiz.de/10011778282
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The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail; Merunka, Dwight - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
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IPOs and IFRS in European exchange-regulated markets : a research note
Pierk, Jochen - In: Journal of accounting and public policy 37 (2018) 5, pp. 477-485
Persistent link: https://www.econbiz.de/10011957645
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Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Posthumus, Jan - 2015
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result...
Persistent link: https://www.econbiz.de/10014020121
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Telephone Surveys in Europe : Research and Practice
Häder, Sabine - 2012
-- Sampling Frames for Telephone Surveys in Europe -- Mobile- and Landline-Onlys in Dual-Frame-Approaches: Effects on Sample …Telephone surveying is the most often applied mode of data collection in Europe. That implies a need for methodological …. Thus, we concentrate on the latest developments and trends in landline and mobile phone surveys in Europe. The book is …
Persistent link: https://www.econbiz.de/10013522965
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Open educational resources : a catalyst for innovation
Orr, Dominic; Rimini, Michele; Van Damme, Dirk - OECD - 2015
Persistent link: https://www.econbiz.de/10011439363
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Lernprozessorientiertes Wissensmanagement und kooperatives Lernen : Konfiguration und Koordination der Prozesse
Nikodemus, Paul - 2017
Persistent link: https://www.econbiz.de/10011642890