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Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid; Wymer, Walter - In: The journal of brand management : an international journal 24 (2017) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
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Brand authenticity's influence on charity support intentions
Wymer, Walter; Akbar, Mohammad Muzahid - In: Journal of nonprofit & public sector marketing 31 (2019) 5, pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
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Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
Wymer, Walter; Akbar, Mohammad Muzahid - In: International review on public and non-profit marketing 14 (2017) 3, pp. 359-374
Persistent link: https://www.econbiz.de/10011916485