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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
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Entrepreneurial identity development through digital media
Horst, Sven-Ove; Järventie-Thesleff, Rita; … - In: Journal of media business studies 17 (2020) 2, pp. 87-112
Persistent link: https://www.econbiz.de/10012256249
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
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Seeking safety and solidarity through self-documentation : debating the power of the self(ie) in contemporary feminist culture
Matich, Margaret; Ashman, Rachel; Parsons, Elizabeth - In: The Routledge companion to marketing and feminism, (pp. 388-400). 2022
Persistent link: https://www.econbiz.de/10014474383
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Physical or digital media : the mediating role of psychological ownership
Stough, Rusty; Graham, Christian - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10015062112
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It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Berger, Benedikt; Matt, Christian; Steininger, Dennis M.; … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
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AFSCME's Social Worker Overload : digital media stories, union advocacy and neoliberalism
La Rose, Tara - In: The journal of industrial relations : the journal of … 58 (2016) 4, pp. 527-542
Persistent link: https://www.econbiz.de/10011531682
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The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya; Jaggi, Ruchi Kher - In: International journal of Indian culture and business … 25 (2022) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
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Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod; Dimoka, Angelika; Vo, Khoi; Pavlou, … - In: Journal of marketing research 58 (2021) 5, pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655