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The relationship between brand...
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ECONIS (ZBW)
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1
Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman
;
Yusof Ismail
;
Al-Baity, Mohamed
;
Che …
- In:
Journal of Asian finance, economics and business : JAFEB
4
(
2017
)
2
,
pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
Saved in:
2
The impact of personality traits on mobile banking adoption in Jordan
Al-Dwairi, Shayma'a
;
Harb, Yousra
;
Abu-Shanab, Emad
- In:
International journal of business innovation and research
20
(
2019
)
4
,
pp. 489-510
Persistent link: https://www.econbiz.de/10012155700
Saved in:
3
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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4
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
5
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
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6
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
7
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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8
Positions of mobile phone brands on university students' mind
Baran, Tamer
- In:
International journal of sustainable economies …
5
(
2016
)
1
,
pp. 18-28
Persistent link: https://www.econbiz.de/10011629789
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9
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
10
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
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