Lee, Hyun‐Joo; Jeong Cho, Hyeon; Xu, Wenwen; … - In: Marketing Intelligence & Planning 28 (2010) 1, pp. 46-58
Purpose – The purpose of this paper is to explore the relationships among demographic factors (gender, age, education, and income), consumer traits (technology anxiety, need for interaction, and technology innovativeness), and intention to use retail self‐checkouts....