Ahn, Taesoo; Ik Suh, Young; Lee, Jin Kyun; Pedersen, Paul M - In: International Journal of Sports Marketing and Sponsorship 16 (2014) 1, pp. 35-49
The purpose of this study was to examine purchasing intentions in online sports ticketing websites. Based on previous research related to business-to-consumer (B2C) e-commerce, this study developed a conceptual model to test the effect of perceived risk, trust and the Technology Acceptance Model...