Showing 1 - 10 of 25
Persistent link: https://www.econbiz.de/10011607428
The purpose of this study was to examine purchasing intentions in online sports ticketing websites. Based on previous research related to business-to-consumer (B2C) e-commerce, this study developed a conceptual model to test the effect of perceived risk, trust and the Technology Acceptance Model...
Persistent link: https://www.econbiz.de/10014811842
The purpose of this study is to propose a conceptual model for identifying the factors of e-service quality (e-SQ) and for investigating the impact of team identification, e-SQ and satisfaction on behavioural intention to revisit sports websites. The proposed conceptual framework includes five...
Persistent link: https://www.econbiz.de/10014811809
Persistent link: https://www.econbiz.de/10012815605
Persistent link: https://www.econbiz.de/10012179084
Overview of perspectives on a global pandemic's impact on the sport industry / Paul M. Pedersen, Brody J. Ruihley and Bo Li -- Part 1. Managerial reflections -- Part 2. Marketing and communication perspectives -- Part 3. Governance during the pandemic -- Part 4. Spectatorial and participatory...
Persistent link: https://www.econbiz.de/10013182579
Contents: Preface -- Academic history of sport management / Alan S. Kornspan -- Accreditation / Heather Alderman -- Activation / Jonathan J. Benedek -- Active aging / Richard Keith Wright -- Activism / Elizabeth A. Gregg -- Adaptive sport / Joshua R. Pate -- Advertising / Minkyo Lee -- Agency /...
Persistent link: https://www.econbiz.de/10013175398
Persistent link: https://www.econbiz.de/10012177444
Persistent link: https://www.econbiz.de/10012523313
Persistent link: https://www.econbiz.de/10014505222