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From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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2
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
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3
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
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4
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
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5
Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page
;
Carter, Robert E.
;
Barone, Michael J.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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6
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
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7
Customer reactions to self-checkout discontinuance
Rinta-Kahila, Tapani
;
Penttinen, Esko
;
Kumar, Ashish
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581860
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8
The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior
Rishika, Rishika
;
Ramaprasad, Jui
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3398-3422
Persistent link: https://www.econbiz.de/10012039999
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9
Really rewarding rewards : strategic licensing in long-term healthy food consumption
Rishika, Rishika
;
Feurer, Sven
;
Haws, Kelly L.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 268-287
Persistent link: https://www.econbiz.de/10013349057
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10
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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