Kotzaivazoglou, Iordanis - In: International review on public and non-profit marketing 8 (2011) 1, pp. 41-56
The purpose of this paper is twofold: (1) to investigate whether and to what extent the two major parties in Greece, ND and PASOK, are market-oriented, and (2) to examine how effectively the two existing political market orientationmodels can explain the Greek reality. These models,...
