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Political marketing in the Greek context: does market orientation exist?

Kotzaivazoglou, Iordanis - In: International review on public and non-profit marketing 8 (2011) 1, pp. 41-56

The purpose of this paper is twofold: (1) to investigate whether and to what extent the two major parties in Greece, ND and PASOK, are market-oriented, and (2) to examine how effectively the two existing political market orientationmodels can explain the Greek reality. These models,...

Persistent link: https://www.econbiz.de/10009423383

Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters

Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018

Persistent link: https://www.econbiz.de/10011764699

A signaling explanation for political parties and advertisements

Masaoki, Tamura - In: Theoretical economics letters 8 (2018) 3, pp. 241-255

Persistent link: https://www.econbiz.de/10011822574

A comparative analysis of intra-party democracy within the major political parties of Pakistan, India and Bangladesh

Azhar, Mian Muhammad; Khan, Abdul Basit; Bukhari, … - In: Review of economics and development studies 5 (2019) 2, pp. 355-364

Persistent link: https://www.econbiz.de/10012053715

Spatial voting models of party competition in two dimensions

Adams, James F. - 2019

Persistent link: https://www.econbiz.de/10012881043

Party leaders as welfare-maximizing coalition builders in the pursuit of party-related public goods

Wielen, Ryan J. Vander - In: Public choice 194 (2023) 1/2, pp. 75-99

Persistent link: https://www.econbiz.de/10013548939

What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality

Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; … - In: The journal of product & brand management 32 (2023) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10013552935

Voting decision-making of low-income consumers : literature review and research agenda

Mukherjee, Srabanti; Datta, Biplab; Singh, Ramendra - In: International journal of consumer studies 47 (2023) 6, pp. 2245-2269

Persistent link: https://www.econbiz.de/10014427279

The case for the five in final five voting

Gehl, Katherine - In: Constitutional political economy 34 (2023) 3, pp. 286-296

Persistent link: https://www.econbiz.de/10014382948

From the death of god to the rise of hitler

Becker, Sascha O.; Voth, Hans-Joachim - 2023

Persistent link: https://www.econbiz.de/10014383632

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