Purpose – Aims to examine the effectiveness of UK supermarkets in transferring store loyalty to online loyalty. Design/methodology/approach – An online survey of university staff is used to test both the brand equity proposition that loyal customers are more likely to adopt brand extensions,...

A new thermochemical process for (Fischer–Tropsch) FT fuels and electricity coproduction based on steam hydrogasification is addressed and evaluated in this study. The core parts include (Steam Hydrogasification Reactor) SHR, (Steam Methane Reformer) SMR and (Fisher–Tropsch Reactor) FTR. A...

The common argument for the small business is that there simply is no strategy; that small businesses react heuristically to events, guided by the whims and passions of the owner-manager. Strategy, however, can be looked at from a behavioural perspective, as opposed to the more normative...

The study of patterns of small firm strategic behavior, or strategic orientation, is gradually gaining prominence in the literature. Strategic behavior is a consequence of various antecedents, such as the prevalent management philosophy and environmental dynamism. It, in turn, determines the...

Purpose – It is generally accepted that the launch of a new product is critical to its success. Key to this is that manufacturers understand the market segment which is targeted for the launch. However, recent research and criticism suggest that modern segmentation strategies, aligning...