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From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne; Thieme, Jeff; Levy, Marian; … - In: Journal of business strategy 37 (2016) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10011595058
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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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Marketing active transportation to school to improve children's health : utilizing parental perspectives from an inner-city environment
Stafford, Marla Royne; Ivey, Stephanie S.; Levy, Marian; … - In: Health marketing quarterly 33 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011628499
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Private information in a social world : assessing consumers' fear and understanding of social media privacy
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 72-89
Persistent link: https://www.econbiz.de/10011884478
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Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne; Kowalczyk, Christine M.; Levy, Marian - In: Health marketing quarterly 34 (2017) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sengupta, Aditi Sarkar; Stafford, Marla Royne; Fox, Alexa K. - In: Journal of service theory and practice 34 (2024) 4, pp. 493-518
Persistent link: https://www.econbiz.de/10015055427
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How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne - In: Journal of advertising research 64 (2024) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
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Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne - In: Journal of advertising research 63 (2023) 3, pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
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Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne - In: Journal of advertising 49 (2020) 5, pp. 505-507
Persistent link: https://www.econbiz.de/10012424303