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Dixit, Saumya; Badgaiyan, Anant Jyoti; Khare, Arpita - In: Journal of retailing and consumer services 46 (2019), pp. 112-120

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Badgaiyan, Anant Jyoti; Dixit, Saumya; Verma, Anshul - In: The journal of brand management : an international journal 24 (2017) 6, pp. 622-638

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Badgaiyan, Anant Jyoti; Verma, Anshul; Dixit, Saumya - In: IIMB management review 28 (2016) 4, pp. 186-199

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Jain, Manu; Dixit, Saumya; Shukla, Amit - In: The international review of retail, distribution and … 33 (2023) 1, pp. 23-43

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Pathania, Anjali; Dixit, Saumya; Rasool, Gowhar - In: Journal of marketing communications 30 (2024) 4, pp. 438-464

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Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83

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