"Are online reviews the new shepherd?" : examining herd behaviour in wearable technology adoption for personal healthcare
Year of publication: |
2023
|
---|---|
Authors: | Pathania, Anjali ; Dixit, Saumya ; Rasool, Gowhar |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 4, p. 438-464
|
Subject: | Herd behaviour | homophily | uncertainty | wearable technology adoption | online reviews |
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