Showing 1 - 10 of 45
Persistent link: https://www.econbiz.de/10012513300
Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...
Persistent link: https://www.econbiz.de/10012048228
Purpose: The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts. Design/methodology/approach: This study uses attribute and sales information from 39,837 Airbnb listings and hotel data from 1,025 hotels across five markets to test different...
Persistent link: https://www.econbiz.de/10012069235
Purpose: This paper aims to develop a taxonomy of value co-creation types occurring in firm-customer interactions on social media. Design/methodology/approach: In total, 570 destination marketing organization (DMO)-initiated posts on Weibo and 3,137 responses were collected to develop a...
Persistent link: https://www.econbiz.de/10012069239
Persistent link: https://www.econbiz.de/10012185926
Purpose: Smart tourism is a destination management approach that requires the buy-in of a myriad of stakeholders. Its many audiences and complexity demand the creation of meaningful brands to effectively position and communicate smart tourism initiatives. The purpose of this paper is to explore...
Persistent link: https://www.econbiz.de/10012185938
Purpose: This paper aims to provide a perspective on food waste by tourists and tourist households, now and in the future. Design/methodology/approach: This is a perspective article that summarizes contemporary thinking about food waste and conceptualizes food waste specifically for tourist...
Persistent link: https://www.econbiz.de/10012188634
Purpose: The purpose of this paper is to examine the evolution of travel information search literature over the past 75 years to outline research needs for the upcoming decades. Design/methodology/approach: This paper conducts a literature review based on the descriptive textual analysis of...
Persistent link: https://www.econbiz.de/10012188677
Purpose: The purpose of this paper is to apply institutional theory to demonstrate if and how mimetic, coercive and normative pressures shape technology adoption in hotels and lead to institutional isomorphism. Design/methodology/approach: The study uses a qualitative approach involving...
Persistent link: https://www.econbiz.de/10013203450
Zusammenfassung Das Internet hat sich als touristische Informationsquelle etabliert und wird von einem Großteil der Touristen zur Deckung ihres Informationsbedarfes verwendet. Vor allem neue Medien bieten den Touristen Möglichkeiten, relevante Informationen zu finden. Um das Suchverhalten von...
Persistent link: https://www.econbiz.de/10014624198