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University marketing directors’ views on the components of a university brand

Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International Review on Public and Nonprofit Marketing 6 (2009) 1, pp. 11-33

Persistent link: https://www.econbiz.de/10008515755

Prospective Students' Perceptions of University Brands: An Empirical Study

Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of Marketing for Higher Education 19 (2009) 1, pp. 85-107

A model of the elements of a university brand was developed together with an instrument for measuring how favorably each of these elements was perceived by a sample of young people who were considering entering university. One hundred and ninety-eight students undertaking pre-university courses...

Persistent link: https://www.econbiz.de/10010620244

Selection of individuals to serve on major gift fundraising teams : a study of membership choice criteria

Bennett, Roger - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10009709035

Factors influencing the probability of early lapse of face to face recruited charity donors

Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 2, pp. 129-142

Persistent link: https://www.econbiz.de/10009761501

First insights into the transfer of marketing know-how from Western firms to enterprises in Central and Eastern Europe : a qualitative study

Bennett, Roger - In: Journal of East European management studies : JEEMS 3 (1998) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10001236778

Elements, causes and effects of donor engagement among supporters of UK charities

Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 3, pp. 201-220

Persistent link: https://www.econbiz.de/10010193214

Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants

Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011687038

Financial charity giving behaviour of the working poor : an empirical investigation

Bennett, Roger - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1587-1607

Persistent link: https://www.econbiz.de/10012042296

Selection of individuals to serve on major gift fundraising teams : a study of membership choice criteria

Bennett, Roger - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010096694

Factors influencing the probability of early lapse of face to face recruited charity donors

Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 2, pp. 129-142

Persistent link: https://www.econbiz.de/10010146560

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