This analysis examines the influence of ethical sales behaviour, salesperson expertise, service performance, corporate reputation, and corporate performance on relationship quality and its consequences from multi-level perspectives in order to identify the nature of mix relationships at...

Purpose – This study aims to investigate the influence of ethical sales behaviour on relationship quality and its consequences in the context of telemarketing to identify the complex nature of relationship marketing. Design/methodology/approach – A survey with 312 qualified observations from...

Purpose – This paper aims to examine the causal influences on the construct, relationship commitment. A better understanding of relationship marketing is an underpinning goal of this study. Design/methodology/approach – Chunghwa Telecom is a Taiwan-based telecommunications firm that enjoys...

The main purpose of this paper is to propose a data mining algorithm for finding interesting association rules from given sets of fuzzy transaction data. To efficiently resolve the ambiguity frequently arising in available information and do more justice to the essential fuzziness in human...

Combining the concepts of fuzzy set theory, entropy, ideal, and grey relation analysis, a fuzzy grey relation method for multiple criteria decision-making problems is proposed. First, triangular fuzzy numbers and linguistic values characterized by triangular fuzzy numbers are used to evaluate...