Senior, Carl; Smyth, Hannah; Cooke, Richard; Shaw, Rachel L. - In: Qualitative Market Research: An International Journal 10 (2007) 2, pp. 153-167
Purpose – To describe the utility of three of the main cognitive neuroscientific techniques currently in use within the neuroscience community, and how they can be applied to the emerging field of neuromarket research. Design/methodology/approach – A brief development of functional magnetic...