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SIGNALWIRKUNG
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Consumer behaviour
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Berger, Jonah
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Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
24
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1
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
2
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
3
What makes content engaging? : how emotional dynamics shape success
Berger, Jonah
;
Kim, Yoon Duk
;
Meyer, Robert J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012620033
Saved in:
4
Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
McDuff, Daniel
;
Berger, Jonah
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012495751
Saved in:
5
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
6
Does time of day affect variety-seeking?
Wight, Kelley Gullo
;
Berger, Jonah
;
Etkin, Jordan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012033921
Saved in:
7
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
8
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
9
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
10
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
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