Quach, Sara; Weaven, Scott K.; Thaichon, Park; Baker, Brent - In: European Journal of Marketing 54 (2019) 1, pp. 109-144
Purpose: This paper aims to investigate the emerging relevance of gratitude within a contracted, long-term business-to-business context. Specifically, the authors examine the relationships between personality, gratitude and performance in franchisor–franchisee relationships....