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From axial codes to <i>Z</i> ‐scores : Charting the diversity and scope of 25 years of nonprofit marketing research published in <i>Internationa...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of Philanthropy and Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012808701
Saved in:
2
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
3
Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services
Waters, Richard D.
;
Wang, Weijia
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
2
,
pp. 138-149
Persistent link: https://www.econbiz.de/10009670529
Saved in:
4
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
5
Rethinking campaign management to include a "SMART 1 IE" mindset
Waters, Richard D.
;
Chen, Zifei Fay
;
Gomez-Barris, Lorena
- In:
Public relations for social responsibility : affirming …
,
(pp. 137-147)
.
2021
Persistent link: https://www.econbiz.de/10012587337
Saved in:
6
Public relations in the nonprofit sector : theory and practice
Waters, Richard D.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013179772
Saved in:
7
Improving volunteer retention efforts in public library systems : how communication and inclusion impact female and male volunteers differently
Waters, Richard D.
;
Bortree, Denise Sevick
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009739789
Saved in:
8
Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.
;
Waters, Richard D.
;
Christensen, Nicklas
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
Saved in:
9
Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services
Waters, Richard D.
;
Wang, Weijia
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
2
,
pp. 138-149
Persistent link: https://www.econbiz.de/10010076341
Saved in:
10
Improving volunteer retention efforts in public library systems : how communication and inclusion impact female and male volunteers differently
Waters, Richard D.
;
Bortree, Denise Sevick
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10010117251
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