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1
Effects of pricing strategies and product quality on private label and national
brand
performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
2
How unit price awareness and usage encourages grocery
brand
switching and expenditure
Mortimer, Gary
;
Weeks, Clinton S.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 346-356
Persistent link: https://www.econbiz.de/10012026006
Saved in:
3
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
4
An implementable
optimization
of airfare structure
So, Brian
- In:
Journal of revenue and pricing management
16
(
2017
)
5
,
pp. 441-465
Persistent link: https://www.econbiz.de/10011774438
Saved in:
5
Product-line design in the presence of consumers' anticipated regret
Zou, Tianxin
;
Zhou, Bo
;
Jiang, Baojun
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5665-5682
Persistent link: https://www.econbiz.de/10012391408
Saved in:
6
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
The effect of
brand
loyalty and loss aversion on competitive trade-in strategies
Zhou, Qin
;
Yuen, Kum Fai
;
Ye, Yusen
- In:
Total quality management & business excellence
33
(
2022
)
10
,
pp. 1084-1112
Persistent link: https://www.econbiz.de/10013352646
Saved in:
8
Nonlinear pricing in oligopoly : how
brand
preferences shape market outcomes
Gomes, Renato
;
Maestri, Lucas Jóver
;
Lozachmeur, Jean-Marie
-
2020
Persistent link: https://www.econbiz.de/10012301133
Saved in:
9
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and
brand
consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
10
Customized dynamic pricing of
airline
fare products
Wittman, Michael D.
;
Belobaba, Peter P.
- In:
Journal of revenue and pricing management
17
(
2018
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011875285
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