López-Jáuregui, Angel; Martos-Partal, Mercedes; … - In: Journal of Business & Industrial Marketing 37 (2021) 7, pp. 1463-1474
Purpose: Combining a conceptual framework with empirical evidence, this study aims to offer insights into why small and medium-sized enterprises (SMEs) in the business-to-business beauty sector switch suppliers, due to pricing considerations. Design/methodology/approach: Data gathered from 475...