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Marketing im "Netz" : Herausfo...
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Markenführung
6,892
Brand management
6,882
Konsumentenverhalten
6,061
Consumer behaviour
6,059
Online-Marketing
5,771
Internet marketing
5,667
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3,782
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3,754
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3,553
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3,553
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2,565
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2,520
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2,002
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2,002
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1,423
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1,418
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1,204
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1,204
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1,200
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1,200
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1,163
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1,144
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960
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954
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948
E-commerce
918
Social media
722
Customer satisfaction
587
Kundenzufriedenheit
587
Luxury goods
586
Luxusgüter
586
social media
550
Markenpolitik
485
Emotion
471
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465
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461
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452
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427
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413
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Kreutzer, Ralf T.
36
Melewar, T. C.
35
Loureiro, Sandra Maria Correia
32
Burmann, Christoph
31
Foroudi, Pantea
30
Bang, Nguyen
28
Dwivedi, Yogesh Kumar
26
Baumgarth, Carsten
25
Ko, Eunju
24
Gupta, Suraksha
23
Guzman, Francisco
22
Han, Heesup
22
Japutra, Arnold
22
Kumar, Vikas
22
Martínez-López, Francisco J.
22
Khan, Imran
21
Paul, Justin
21
Septianto, Felix
21
Hollebeek, Linda D.
20
Thaichon, Park
20
Kunkel, Thilo
19
Law, Chun Hung Roberts
19
Pelsmacker, Patrick de
19
Rahman, Zillur
19
Sarkar, Abhigyan
19
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Park, Jungkun
17
Phau, Ian
17
Sarkar, Juhi Gahlot
17
Schmidt, Holger J.
17
Errichiello, Oliver Carlo
16
Hinson, Robert
16
Mogaji, Emmanuel
16
Ozuem, Wilson
16
Quach, Sara
16
Rather, Raouf Ahmad
16
Rita, Paulo
16
Bigné Alcañiz, J. Enrique
15
Christodoulides, George
15
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IGI Global
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Springer Gabler <Firma>
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National Bureau of Economic Research
13
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10
NetLibrary, Inc
9
OECD
9
Springer-Verlag GmbH
8
Edward Elgar Publishing
7
Organisation for Economic Co-operation and Development
6
Peter Lang GmbH
5
Technische Universität Braunschweig
5
Deutscher Dialogmarketing Verband
4
Information Resources Management Association
3
Palgrave Macmillan <Firma>
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
De Gruyter Oldenbourg
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Taylor and Francis.
2
Universität Bremen
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
American Marketing Association
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
Interdisciplinary Tourism Research Conference <5., 2017, Cartagena>
1
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Journal of business research : JBR
679
SpringerLink / Bücher
419
Journal of retailing and consumer services
369
The journal of brand management : an international journal
283
The journal of product & brand management
239
Springer eBook Collection
162
International journal of advertising : the review of marketing communications
147
International journal of hospitality management
144
Journal of marketing communications
142
Industrial marketing management : the international journal for industrial and high-tech firms
128
International journal of internet marketing and advertising : IJIMA
128
Journal of promotion management : innovations in planning and applied research
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of strategic marketing
103
Marketing intelligence & planning
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Asia Pacific journal of marketing and logistics
94
Tourism management : research, policies, practice
92
Psychology & marketing
89
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Technological forecasting & social change : an international journal
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
Journal of advertising research
76
International journal of contemporary hospitality management
70
Journal of marketing
70
Journal of international consumer marketing
66
Journal of travel and tourism marketing
66
Research
66
Journal of internet commerce
65
European journal of marketing
64
International journal of advertising : the quarterly review of marketing communications
63
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of hospitality marketing & management
62
Information systems research : ISR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Innovatives Markenmanagement
60
Journal of the Academy of Marketing Science
60
European journal of marketing : EJM
58
Marketing letters : a journal of research in marketing
58
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ECONIS (ZBW)
11,807
USB Cologne (EcoSocSci)
2
Other ZBW resources
1
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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3
User-generated content about brands : understanding its creators and consumers
Halliday, Sue Vaux
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 137-144
Persistent link: https://www.econbiz.de/10011417120
Saved in:
4
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
5
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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7
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
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8
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
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9
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
10
Evaluation framework for social media brand presence
Pletikosa Cvijikj, Irena
-
2013
Persistent link: https://www.econbiz.de/10009747242
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