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Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram; Findiesen Hays, Catharine - In: Journal of advertising research 56 (2016) 2, pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
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The revolution in innovation management : the challenge for legacy firms
Wind, Yoram; Rhodes, Kelly - 2017
Persistent link: https://www.econbiz.de/10011585051
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New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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Revitalizing relationship marketing
Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
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Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N. - In: Industrial marketing management : the international … 88 (2020), pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
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Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N. - In: Journal of business research : JBR 117 (2020), pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
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What makes a good manager?
Sheth, Jagdish N. - In: Journal of customer behaviour 17 (2018) 1/2, pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
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Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N. - In: Journal of strategic marketing 29 (2021) 7, pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
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Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N. - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
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Customer value propositions : Value co-creation
Sheth, Jagdish N. - In: Industrial marketing management : the international … 87 (2020), pp. 312-315
Persistent link: https://www.econbiz.de/10012285190