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Ewing, Michael T.; Wagstaff, Peter E.; Powell, Irene H. - In: Journal of Business Research 66 (2013) 1, pp. 4-12

Conflict and rivalry are among the main reasons why human beings form groups and they determine what goes on within and between groups. However, why is threatening competition such a strong driver of brand community? How, where and why does rivalry or oppositional loyalty manifest itself within...

Persistent link: https://www.econbiz.de/10010603340

Comparing churn prediction techniques and assessing their performance : a contingent perspective

Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141

Persistent link: https://www.econbiz.de/10011485372

The impact of personalised incentives on the profitability of customer retention campaigns

Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347

Persistent link: https://www.econbiz.de/10011709131

Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174

Persistent link: https://www.econbiz.de/10011447509

Balancing creativity and organisational performance in an advertising agency network : a case study

Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864

Persistent link: https://www.econbiz.de/10012697003

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis

Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275

Persistent link: https://www.econbiz.de/10012285184

Empirical decomposition of customer responses to discount coupons in online FMCG retailing

Montazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012431682

Predicting season ticket holder retention using rich behavioral data

Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439

Persistent link: https://www.econbiz.de/10012651050

The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay

De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103

Persistent link: https://www.econbiz.de/10012293499

Text-mining 10-K (annual) reports : a guide for B2B marketing research

Cooper, Holly B.; Ewing, Michael; Mishra, Sagarika - In: Industrial marketing management : the international … 107 (2022), pp. 204-211

Persistent link: https://www.econbiz.de/10014230757