Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality...

Purpose The purpose of this paper is to examine the effect of a destination positioning itself as a responsible tourist destination to improve its image. Design/methodology/approach A review of the literature pertaining to responsible tourism management, crime risk and destination image....