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Men's consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas

Petrylaite, Edita; Hart, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 266-293

Persistent link: https://www.econbiz.de/10012515247

Addressing the eco-gender gap in men through power and sustainability self-efficacy

Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274

, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco …-gender gap by identifying methods to improve men's responses (brand attitudes and self-brand connections) to sustainable brands …. Three experiments demonstrate that men (self-identified) respond more favorably to sustainable brands when they feel …

Persistent link: https://www.econbiz.de/10014326919

Fickle men, faithful women : effects of mating cues on men's and women's variety-seeking behavior in consumption

Chen, Rui; Zheng, Yuhuang; Zhang, Yan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 275-282

Persistent link: https://www.econbiz.de/10011479209

Scarcity, sex, and spending : recession cues increase women's desire for men owning luxury products and men's desire to buy them

Bradshaw, Hannah K.; Rodeheffer, Christopher D.; Hill, … - In: Journal of business research : JBR 120 (2020), pp. 561-568

Persistent link: https://www.econbiz.de/10012417165

Do men and women use different tactics to cope with the embarrassment of buying condoms?

Arndt, Aaron D.; Ekebas-Turedi, Ceren - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 499-510

Persistent link: https://www.econbiz.de/10011814961

Muslim male segmentation : the male gaze and girl power in Malaysian vampire movies

Thanaseelen Rajasakran; Santhidran Sinnappan; Thinavan … - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 95-106

Persistent link: https://www.econbiz.de/10011660426

Chooser or suitor? : the effects of mating cues on men’s versus women’s reactions to commercial rejection

Chen, Rui; Shen, Hao; Yang, Chun-Ming - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 659-679

Persistent link: https://www.econbiz.de/10013454714

Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage

Ranjitha G. P.; Unnithan, Anandakuttan B.; Belk, Russell W. - In: International journal of consumer studies 47 (2023) 1, pp. 350-372

Persistent link: https://www.econbiz.de/10014248875

Classifying consumption behaviour using self-determination theory

Sharma, Supriya - In: The marketing review 16 (2016) 4, pp. 419-431

Persistent link: https://www.econbiz.de/10011894572

The effects of self-esteem and influence of friends via social media on body image amongst children

Arman Hj Ahmad; Idris, Izian; Moy Li Jing - In: International journal of financial research 10 (2019) 5, pp. 40-53

Persistent link: https://www.econbiz.de/10012392266

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