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The impact of e‐business on export management companies (EMCs) has been debated for some time and several reasons for their survival have been forwarded. Based upon the resource‐based perspective of the firm, this study provides a far more fundamental reason for the survival of the...
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Purpose – The purpose of this study is to posit that the supplier‐export management company relationship suffers from mutual trust deficit, which if lowered can act as a catalyst toward mitigating their relational problems. The study offers e‐business strategies to enhance trust between...
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Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela have emerged as the key Latin American Big Emerging Markets. Though touted to offer attractive opportunities for foreign firms, these markets are a mixed bag of business and consumer environments. Not surprisingly, the entry mode...
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