Consumer decision-making styles, involvement, and the intention to participate in online group buying
Andreas Klein, Varinder M. Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Klein, Andreas ; Sharma, Varinder M. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-13
|
| Subject: | Consumer behavior | Consumer decision-making styles | Involvement | Online group buying | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Handel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209546