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How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall; Coutelle-Brillet, Patricia; … - In: Psychology & marketing 32 (2015) 12, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
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Die letzte Hürde zum Kunden bleibt analog
Kistner, Joachim - In: Marktplätze im Umbruch : digitale Strategien für …, (pp. 237-245). 2015
Persistent link: https://www.econbiz.de/10011441158
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Do eco-friendly VMD and store reputation increase satisfaction of retail customers?
Shin, Jong-Kuk; Park, Min Sook; Moon, Min Kyung - In: Psychology & marketing 32 (2015) 12, pp. 1148-1157
Persistent link: https://www.econbiz.de/10011411891
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More than a showroom : strategies for winning back online shoppers
Bachrach, Daniel G.; Ogilvie, Jessica; Rapp, Adam; … - 2016
Persistent link: https://www.econbiz.de/10011419621
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Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of retailing 92 (2016) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola; Sawhney, Mohanbir S. - In: Global marketing strategies for the promotion of luxury …, (pp. 133-154). 2016
Persistent link: https://www.econbiz.de/10011484684
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The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.; Inman, J. Jeffrey; Melville … - In: Journal of marketing 79 (2015) 3, pp. 57-73
Persistent link: https://www.econbiz.de/10011485862
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Consumer returns reduction and information revelation mechanism for a supply chain
Xiao, Tiaojun; Shi, Jing - In: Emerging production optimization issues in supply chain …, (pp. 661-681). 2016
Persistent link: https://www.econbiz.de/10011497743
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Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Rainer, Ricarda Carina - 2020
Persistent link: https://www.econbiz.de/10012139495